Women’s sports advertisers spent big in 2024, ads 40% more effective

According to CNBC.com’s Russell Living, TV marketing firm Edo found that in 2024, $ 244 million spent on women’s games, which basketball “earn the most investment of any game,” according to CNBC.com’s Russell Living. The EDO estimated that women’s sports TV audiences are compatible with a 131 % year -on -year increase. Advertising during women’s sports programs was 40 % “more efficient than the average prime time ad”, as is measured by “the search for brands after the advertisement is broadcast”. Advertising during the WNBA Play Office created 24 % more engagement per person than the average prime time spot, and the engagement rate for advertising during the regular WNBA’s regular season, play office and final is increasing over the year. WNBA athletes “also promoted advertisers.” In the case of advertising, Sparks C Cameron Burink, Essec Ajja Wilson and Fever G Catalon Clark were “the most influential WNBA players”. Advertising ads, such as schemes and new balance advertisements, “were significantly more efficient than the average WNBA ad.” During the WNBA Games, the WNBA player -playing ads were 103 % “more effective” than those who did not. In football, advertising with NWSL players broadcast during NWSL Games was 39 % more efficient than advertising. At the Collagite basketball level, Edo found that ads during the 2024 women’s NCAA tournament were 18 % “more efficient than the average prime time ad.” Laura Grover, head of AdoSVP and Client Solutions, said the advertisement of the USCG Jojo Jojo Witchen’s State Farm is 20 % “Average State Farm is more effective than commercial” (“cnbc.com, 3/11,

Effective growthAdvoc’s Bill Bradley noted that the annual ado’s effectiveness in women’s sports increased by 56 %. The report states that women’s sports ads also 40 % “adversely affects/effects than the average prime time ad last year.” Brands such as schemes, fiblotics, bombs, voori, and ethhita have been added to “most effective women’s TV ads” last year, in which the company measures consumer behavior such as brand search and site visits. Edo said 2024 NCA Women’s Volleyball Ball Championship Games between Penn State and Louisville were 51 percent more efficient for advertisers than the average prime time program. In addition, the effectiveness of ads at women’s college gymnastics and College Lakroos had a growth rate of 15 % and 26 % respectively ((Ed Week, 3/11,