The rise of the audience’s behavior, event conflicts and regional star power was praised on social media for the fall/winter 2025 season. Who made the biggest impact, and what does it say about where the industry is?
According to the influxy marketing platform Lifty and brand agency Carla Otto, this season has earned 68 768 million in the Media Value (EMV), which is a dip from SS 25 to 9 % but has increased significantly by 46 % from AW24. –
