Oh Secret tweet From Taylor Nation, Taylor Swift’s marketing team, sent the fandom into a tailspin: “Help us in need of a Valentine’s Day gift idea for your lover.”
But fans Instagram And TikTok speculated that the announcement of “Fame (Taylor’s Version)” could come as early as Thursday morning, as the 1/23 date is related to the album’s “1… 2… 3… Let’s Go” before the song. , “Delicate,” in his concerts.
Instead, at noon ET, the in-house marketing account announced, “The secret to being someone’s lover forever and ever? Surprise them with the #LoverCardigan! 💘 For 72 hours or while supplies last.”
But $70 a sweaterA white and pink heart knit joins the cardigan collection for the singer’s albums. “Folklore,” “Red (Taylor Version),” “1989 (Taylor Version),” “Speak Now (Taylor Version),” “Midnights” and “The Tortured Poets Department.”
Swift’s team is making a big push toward “lover” spending ahead of the Valentine’s Day season. On January 7, his merchandise team reissued his “Lover (Direct from Paris)” heart-shaped vinyls.
Two flat discs of eight songs sold out within an hour of posting, taking the vinyls to No. 1 on Billboard’s Top Album Sales. According to Billboard, this put the Eras Tour singer ahead of Jay-Z for most No. 1s (15 chart-topping albums to his 14).
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