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This year’s Super Bowl contains jokes and celebrity como, while gambling and cryptocurrency are out.
This is a game plan for ads for 50 brands during Sunday’s big game, in which Kansas City Chiefs are going to a historic three stomachs against Philadelphia Eagles. Annual Top Rate TV shows are an important opportunity to attract attention to more than 120 million viewers, in which brands focus on familiar faces and products.
“Today, it is very difficult to get and keep people’s attention like everything in the landscape of the media-so brands are relying on celebrities, showbunker and intellectual property that have their message less.” Paul Hardart, a clinical professor of marketing at New York University’s Stain School of Business.
The biggest example of this trend is the coming place of Instacart, in which the Grocery Delivery app has purchased its first Super Bowl ad and is filled with well -known consumer masks, including Mr. Klein, Chatus Chester The Chatter and Pilsbie Doff. Boy includes. . The commercial of 30 seconds brings them all together to show “an epic delivery that is possible only with Instacart,”. Press release.
Other brands are also hiring celebrities for their message. Uber Ets has Martha Stewart and Kevin Bacon to promote his alleged conspiracy that football was invented to sell food (however, in the Super Bowl Leaks, the Roman digits are seen reading “lick”). Stella is bringing back to David Beckham and Matt Demon is throwing it into a chemo. Coffee Mate hired Shania Twin, the country’s superstar promoted a custom song to her new cold foam.
Perhaps it is surprising, as Hardart told CNN, “there will be plenty of ads” for artificial intelligence. Chris Pratt, Chris Jenner and Chris Hems Worth are working in a meta ad -booting glass -powered glass, while Maps uses new booking.com’s new AI tool for travel planning.
“This is a common phenomenon when there is a new product or technology,” Hardart said, pointing to the Cryptoconnery advertisement that dominated the game in 2023 and last year’s popular apps batting apps – both categories this year. Will not . He added, “There is no other way to say that we are in the mainstream rather than being featured in the super bowl.”
Beauty brands are not displaying so much in this year’s Super Bowl, yet Taylor Swift has created another possibility of helping his boyfriend, Chief Player Travis Kelce. Last year’s game included numerous women -based ads because of its appearance, a trend that continues this year.
“Surprisingly, despite the high cultural resonance around the Chiefs and the so -called ‘Taylor Swift effect’, beauty brands are also largely absent.” “Interestingly, NFL broadcasts include faster cutways in stands in this season, which may be included in this shift.”
But Dave, who purchased his first Super Bowl ad last year, is returning with another place that aims for women. According to a press release, a personal care brand is focusing on “the impact of negative physical conversation on girls in sports”.
Once again, with the ability of the record -breaking audience, the 30 second ad prices are also making history. Demand for buying space has crossed Fox’s initial rate Million 7 million expectations so that the network has sold more than $ 8 million each for at least $ 10 million of its super bowel slots, of this matter The person with a direct knowledge confirms CNN.
Despite the jaw-falling personality, it is still worth some companies IT-as long as the advertisement is good.
When done correctly, the super bowl is still the closest guarantee focus that can be found a brand. This happens a day when people want to see ads, “said Peder Howard, head of Epsus’s creative Excellence. But he has warned that many of these ads “barely slip with a trace.”
The consultation firm’s research reveals that 12 hours after the game ends, based on a 1,000 viewer survey, “less than half the brand misses a brand”. But, this game is about a long -term brand building, which points to Budoiser’s Cleadsids ads, “which is the most missed super -bowl advertising among everyday people who love old memories and During the game, these brands look forward to seeing assets, “Howard told CNN. .
