Most ads are broadcast during this year Super Bowl Going to laugh, it is stipulated with advertisers that the United States can use a short turn.
Since the Philadelphia Eagles in New Orleans and the Kansas City Chief landed on the field, Sunday will affect stupid advertising parade airways. Many companies kept their ads online before the game, but some were kept to maintain a surprise element.
Advertising so far is dominated by humor. Went on a joy ride with four old women WeatherticWhile the eyebrows of Eujin levy flies and some eat Small Caesar. The slums have a Monday case in an advertisement of Monday Cores Light. A man’s tongue dancing to celebrate a cold foam Nestlé coffee fellow. British singer seal becomes a real seal, sad that he cannot keep Mountain Oas With its flippers
Actor Glenn Paul takes an advantage for Goldelox Ram truckWhile Comedian Net Bargatets hired the clones of Clones and Opera Singer because it saved so much money using Dardish. Shabuzi takes a lightweight walk through New Orleans NerveWhile “sharp and furious.” Take a lazy cruise to change franchise stars so they can enjoy Hagen-Dazes Ice cream bar
Tim Kalkins, a professor of marketing at North Western University’s Kellog School of Management, said it was a complex super bowl for advertisers.
Clicks said most of the ads were in development during the last fall US presidential race, so avoiding conflict was more priority than usual. The final advertising crop includes very simple humor, old memories and some creative risks, he said. But even this approach can be behind.
“This is the challenge this year. Everyone wants to be safe, but you also want to be interesting. “Safe advertising is not an advertisement you give or remember.”
And can’t afford to see the advertisers. Some of the about 80 80 Super Bowl ads have a record a record Million 8 million for 30 seconds This year
This year’s Super Bowl advertising topics are:
The old memories of heartbroken
Budizer Its Super Bowl advertisement returns its Cleadsdales, including a factor that wants to join the delivery team. Meg Ryan and Billy Crystal have regained their famous scene by “when I met Sally” in 1989, except this time, Sally expressing his enthusiasm. Helman’s Mayonnaise.
MAPTS LOOKING FOR HOLD Booking dot comWhile a Instacle The AD includes a parade of familiar masked masks like Mr Klein, Julie Green Dev and Pulse Green Doff. Disney He asks that without famous characters like the world, “frozen”, Bart Simpson and Marvel Superheroes will be like Elsa like Elsa.
According to a marketing professor at the University of Virginia’s Dardan School of Business, the advertisers are bent over old memories than the super bowl advertising. He said that the head of the past can expand the appeal of an advertisement for various generations and connect the product with a positive cultural moment.
Celebrity Meshups
Keeping celebrities together in unexpected combination can also expand a commercial appeal. In their Super Bowl advertisement Michelab UltraCatherine Ohara and William Dafo Puckle Ball Champs. Soccer star David Beckham and actor Matt Demon are long -lost twins who do bonds Stella Artisis. Celebrity Chef Gordon Ramsey and Comedian Pete Davidson Team Hexkered Trade, while Post Melon, Block Party with Shane Galus and Patten Manning Bud Lite. Numerous celebrities, including Matthew McKangi, Martha Stewart, Greta Garg and Charlie XCX Uber eats.
Linley Soo, an associate professor of marketing at the Carlson School of Management at the University of Minnesota, said that the verification of celebrities can talk to people. But with dozens of brands they use, there is a risk of reducing return.
“Celebrities can get so much attention that the audience does not remember what brand they are promoting,” he said.
“There is a balanced process in terms of having celebrities in ads,” he said.
Serious moments
This year, this is not all fun and games in the Super Bowl. Pharmaceutical company Novartis Emphasizes women to detect breast cancer skin. Pigeon He warns that half of the girls who leave the game have been criticized for physical nature. HIMS & HERSTalks about the obesity outbreak of the United States, a television company. And The basis of the disgusting.Founded by Robert Craft, chairman and CEO of New England Patriots, it is a tough advertisement that features Snoop Doug and Tom Brady, which says what they hate each other.
So he said he expects more ads to promote this solidarity message. But in most parts, the advertisers went with humor.
“We had just passed an election year and there is a lot of conversation around discrimination,” he said. “People may want to see some unity, everyone is coming together as a country.”
Artificial intelligence arrives
Several super bowels make a case as a helpmate for AI. Chris Pratt, Chris Hems Worth and Chris Jenner prepared to wear an ad Method Smart glasses, which use artificial intelligence, answer questions about what the wearer is watching. Actor Walton Gogs Pitch Godaddy Aero, which uses AI to help build websites and social content. And Google’s “50 states, 50 stories” campaign will show audience a small business in its state that is using Google’s Gemini AI assistant. But SurveyA brand of a water bottle, made fun of AI, showing comic actor Adam Divine mistakenly using 100,000 bottles using AI assistant on his phone.
