Should You Join This Growing Platform?

By Riva Lesinsky

Social media is an important place for small business owners for marketing and customer engagement. But the social media environment is almost a constant move – and has been going on for months.

Twitter (which is now known as X) More than 30 million users lost Since 2022 is at the peak of 368.4 million. Since then, new platforms have come out, including Blusky And meta thread.

In fact, Twitter co -founder Jack Dorsie is a mental maker, Bluesky is a rapidly growing free, open source, and advertising -free platform. Bluesky has more than 33 million users (including several X refugees), which was nine million last September. If you are interested, you can Track its real -time growth.

For small businesses, the Bluesky algorithm provides an opportunity to engage with the audience seeking authentic contacts without obstacles. Early adoptions have still created a platform culture, you may be able to set the presence on Blueviski.

Should traders and small business owners join Bluesky? LI to get insights about Bluesky’s value for businessmen and small business owners, I talked Elsia LenoDirector of Material Marketing Godaddy.

What about Bluesky to know about

Riva Lesnasky: How is Bluesky different from other social media channels such as X, threads, or Facebook?

Elsia Lenoo: Blavuski began as a plan to discover a decently -based Twitter before becoming an X. Dearly -based social media platforms are designed to not owe any corporate entity. Bluesky provides users more control over their experience and data. Made on an AT protocol, it offers more transparency in the network operating method.

Bluesky is unique in social platforms by offering a dual identity system. Users can create their handle @Username.bsky.Social or use the customs domain (or sub -domain) owned by the user (such as @domain.com or @Subdomain.domain.com). This allows businesses to own Bluesky to own their domain, offering better portability if there is a movement between servers, and avoids potential username disputes. My team developed a guide How to configure Bluesky for your business.

Listensky: Why should a small business start joining Bluesky?

Lenoo: 33 million+ consumers and growing, Bluesky is small but tech boyfriend is growing in audience. It is able to test various social networks and measure engagement and conversation around your brand. For local businesses, the use of local hashtags (such as airport codes) can help display your posts in feeds, which can allow local Bluesky users to follow.

Should your little business be included in Bluesky?

Listensky: Should small business owners join Bluesky even if they don’t have time to engage?

Lenoo: Yes, of course! The platform shows great signs of future growth, and you want to make your username safe for the default BSKY.SCial handle. Making a handle for your domain name can wait until you are ready, because only someone who accesses the DNS settings of your domain name can claim it.

Listensky: What is the best way to engage in Bluesky?

Lenoo: Like any social platform, the key is often posting and experimenting with formats, creative perspectives and targeting. Focus on creating valuable materials and participating in meaningful conversations to enhance trust and loyalty.

Many businesses actively comment on the posts made by users in their niche, even if the users are not yet following them. It is interesting for many users to see a company engaging with their content.

When you start engaging with users, be sure to answer. Social media should feel like talking to your community. Follow users who are engaged with you and are not afraid to engage with your content.

Listensky: Is it possible to build a loyal community, or is it very soon?

Lenoo: Depending on your niche and location, Bluesky has some very active communities, especially in the fields of art, education and STEM. Large for local businesses, a stronger consumer base in major cities, and can soon help your company engage in less noise. E -commerce businesses are more followers of Art, art, science and technology communities. Some industries, such as beauty, automotive and retail, can go below the line with the development of the platform.

You can find titles and hashtags by using Bluesky Feeds section. Customs feeds more effectively target according to your business, niche, or audience interests. To arrive. Discover.

Listensky: Are small businesses potential benefits to Bluesky’s early adoption, especially compared to big competitors?

Lenoo: In this early stage, the business that is actively engaged in Bluesky will find potentially acceptable audience. As the consumer’s base is increasing, it will increase the competition for attention.

I urge small business owners to investigate and play with the platform to assess this opportunity. If your ideal customer personality has a lot of opiate categories that are associated with active Bluesky feeds, or you have a growing foundation for the user in the local community then it is worth experiencing!

More Allbusiness:

How can businesses get more from Bluesky

Listensky: What kind of content or messaging is the best job for small businesses on Bluesky?

Lenoo: To actively engage with users in your target demographic is a great tactic to create interest in your brand handle – especially if you have a domain. People may be interested in knowing who is responding to their content and investigating what your business is about.

Listensky: As Bluesky grows, small business owners should see what trends or opportunities to maximize their presence on the platform?

Lenoo: Bluesky’s user base is growing rapidly, but the platform is not as rich as other microblogging platforms. Right now, Bluesky is focused on adding developers and moderators to his team, and there is evidence that the team is watching the features that users want to see. For example, the trending titles section was introduced in January, and now you can upload three minutes of videos, which are three times higher than the previous limit.

There are increasing reports of agencies, organizations and municipalities that are increasing their presence to Bluesky. Many brands of different issues are adjusting their advertising investment in different platforms. Since the social platforms continue to be ready, pay attention to where journalists and worried leaders choose to share their insights.

About the writer

Riva Lysinsky creates small business and business capabilities focusing on materials. Email on Riva riva@smallbusinesscurrents.comFollow her on Twitter @RewaAnd visit its website Smallbusinesscurrents.com Getting scope on business trends and signing up for Riva’s independent stream newsletter.