Streaming business is wandering more and more about how many ads users are ready to sit for cheap content. Rook, before loading its home screen, is reaching the deal with its first tests for ads playing in the worst place. As can be expected, users are just less happy to be forced to see ads to select this app that they will use (which will result in more ads seeing).
Users on reddit Before accessing the home screen, your experience has received a “unmanned” advertisement. Most people said this ad was Disney Mona 2. In a statement sent to Gazmudo, a Roko spokesperson confirmed the stories, calling it a “test” of ways to display advertising programming, keeping “a pleasant and easy user experience”.
Roko indicated that the ad was able to hide, though it is not clear if users do not see the option to remove the video player soon. We asked Roko whether the advertisement test is being restricted to smart TV or any set top box running, but the company did not answer these questions.
Rook on the Reddate users were not happy with the sudden arrival of advertising, before they could choose the content they want to see. On the official Rocko forumSome consumers have promised to “trash” their boxes if these ads become permanent.
The real question is, if stopped by more ads, the wider stops will care about the audience. In addition to its streaming gear, Roku is featured on many TCL brand TVs, which only helps to increase its popularity along with free, advertising -based Rocko channel. In January, the company The claims Its users reached close to 90 million households in the US, Canada and Mexico. There are many boxes to offer ads.
Rocks almost always lives Depending on the ads And apparatus for its data harvesting. The company collects data about users who can then sell it to advertisers or data brokers, which then returns to the advertising pipeline. The same can be said for many smart TV operating systems, including Amazon’s Fire TV and Visio’s choice, with its smart cast OS. Last year, Walmart purchased a Visio brand for $ 2.3 billionMost for its user data.
But companies are getting out of places to show these ads. Last April, Roko’s CEO Anthony Wood described plans for more video advertising on the home screen. It was in the place he called “Marki”, which usually shows the same stable ad. The news came when the patent showed that Roko had investigated how they could show us users when they stop the content on a third party hardware, such as video game console. Although it has not been implemented on the OS -run Rock Box or Smart TV, it is a sign of how the company wants to increase revenue.
In that Updated income callThe company positioned more ads as its main business driver. Wood told investors that their strategy is to “better use our home screen” beyond market advertising. “We’re very careful about putting ads on our home screen.” The CEO added that the company does not want to “break” the home screen, saying that “we focus greatly on both the driving of more minatization, but also increase the satisfaction of consumers.
When the final result of the tech companies seeking unlimited growth is “insights”, ads are sure to follow. You can’t spend much time on Google TV or fire TV without seeing any advertisement on the home screen. This problem increases when companies like Warner Bruce Discovery are pulling content from their platform, recently the entire library of classic Loni Tones. Now, one of the best and faster ways to see the worm keeps it on Elmer Food on the stop.
If enough people get tired of the advertisement burden on the stop, you can find some users going on their settop boxes “duck season”.
