Since this country is celebrating the day of Pakistan, Talla bin Hameed has made it clear that patriotic advertisement is not necessary to present the national flag or anthem. It can only feature an effective story and a social messaging feature.
What is patriotism? Is it looking at our country through a rose -colored glass or a great view, recognizing problems and working towards their solution? And do patriotic advertisements need to be a clear mention of flag and love for Pakistan?
The answers were simple, especially in the decade and nineties. “Sindhi, Baluchi, Punjabi, Pathan – Elephant main, John joh“(Sindhi, Baluchi, Punjabi, Pathan – Hands and hearts together) The earth is Hamari.
This song, like most patriotic songs, has photographed a country where honey rivers flowed everywhere with rainbow and sunshine, with all the background people living in perfect harmony. On the contrary, its peer, called a slight datty Heart -hearted PakistanLike utopia, less and more like a guide to make it. The message was that we would have to love it and unite for its prosperity for the construction of an ideal country.
Since then, patriotic advertisements have changed – by being hyperpatmestic, it is gradually developed in some less pink and enthusiastic, and it is reflected in our ad. Although patriotism was a storage item for use on March 23 and August 14, now it produces a large part of our advertisements all year long. It has become more clear after domestic brands enjoy the new enthusiasm in the demand for foreign -owned brands as a result of the tragic events in Gaza. Patriotism was added to the USP overnight for a nation that was affected by large -scale imported glands and glamor.
This year, Ramadan has fallen in March, and for this reason, airways (and streaming services) are not adorned with patriotism but adapts with social messages.
Let’s start with a recent example: Coca-Cola’s Pre-ICC Champions Trophy campaign, titledJet of the yard(Victory of punishment).
This is quite an unconventional advertisement. When a young man expresses frustration over Pakistan’s possibilities in the tournament (which is a small thing, which is why it has come out), his friend grabs a bottle of Coke and runs it like a bat, and encourages him to bowl. A nearby vendor provides sound effects, and soon, a strange game of ‘air cricket’ is in full swing, complete with wickets, spectators and fantasy balls, which either travels before the wickets or before being caught by ‘corporate type’.
The ad ends with a clear message with the brand and the colors of the national flag: is equivalent to winning to play together, and so is hosting the tournament in the country after so many years.
The main tea has long been running a social awareness campaign around its slogan, ‘Live(Live your life). However, recently, the focus has moved towards more common songs and dance ads. But the sticks have been picked up by two other, domestic brands.
Sean Foods Campaigns The center of empowering women. From learning the important skills of life to the idea that men can make food at home and help home tasks, campaigns are remarkable and touching heart.
Then we have a National Bank, which released a music video as an advertisement celebrating its 75th birthday.
In this ad, fictional singer Ali Azmat and renowned rapper Persian Shah gave birth to the bank’s qualities and tied the country’s progress through the bank. Sadly, music and songs are excellently submissive, and wrapping with linguistic and rhythmic sales, which gives the whole thing to see. It seems that the visual “throw everything into it” looks like a visual AI-generated collegiate. This old school is a patriotic advertisement. This is an old school for one reason.
Taple launched a long campaign titledYou, I, Aua Cup Chi“(You, me and a cup of tea), once again introducing a stranger (from Pakistani men) that yes, men can make tea and, in this process, comfort or support their spouse.
A recent example of this is the Pakila milk courtesy, a brand in which patriotism has the benefit of being part of its identity.
In this advertisement, a father is shown taking care of his working daughter by trying to fix breakfast and add her to her milk. Advertisement is not too preaching but jokes and gets it: Home men can also have supported roles!
Although some brands and companies are permanently conservative, there is no shortage of telling a brave and sharp story, recognizing the real world feelings of anxiety, surprise and sadness about our current state before providing a silver layer.
What could be more patriotic?
Talha Bin Hamid is an accountant by profession, a reader, author, public speaker, poet, trainer and passionate passion.
talhamid@gmail.com
