New York
CNN
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Oreo is partnering with singer Postmelon for its next limited edition cookie, featuring a first-of-its-kind filling for the brand.
For a limited time, Oreo is selling a cookie made with melon with a swirled cream filling, combined with salted caramel and shortbread flavored cream and sandwiched between a chocolate cookie and a golden cookie. is done The cookies are engraved with nine designs inspired by the artist, such as vinyl records and guitar picks.
It’s the latest creation for the Mondelēz-owned cookie, which regularly releases flavors to keep the 110-year-old brand in the cultural zeitgeist. In 2020, Oreo partnered with Lady Gaga to release pink cookies that became a viral sensation.
“Flavor innovations and collaborations, inspired by consumer behavior, became a key element in our playbook to maintain relevance across our portfolio of snack brands,” Mondelez senior vice president Tanya Berman said in a press release. are.”
“Sweet New Collab” goes on sale nationwide on February 3.
The collaboration with Coca-Cola and “Star Wars” resonates with consumers and boosts sales, executives said on an earnings call last year. Oreo is also one of Mondelēz’s biggest brands. Above $4 billion in sales revenue in 2023.
Mondelēz reportedly sought an offer to buy rival The Hershey Company, possibly one of the world’s largest candy companies. to make one from However, the offer was very few and far between Rejected. Hershey’s shareholder Trust, which owns a majority vote of the candy giant, is reluctant to sell the brand.
