Two weeks ago, Netflix’s chief content officer, Bella Bajariya, entered the Egyptian theater stage in Los Angeles and crowded about the company’s 13 Oscar nominations for Spanish language musical, “Emilia Perez”. –
He was proud, “We have received more Oscar nominations than any other studio.”
Finally, the Academy Award for the Best Picture, which had excluded the Streaming Dev, felt in the grip.
How fast will this moment prove.
Just three days later, Netflix Was releasing an apology On behalf of the film’s main actress, the first open ordinary trans -actor nominated for the Carla Sofia Geson – Academy Award – a journalist posted on Twitter after a series of derogatory comments, which was posted on Twitter years ago. Now known as X. They, from Muslims to George Flide, and even the Oscar, denied a row of people.
Streaming is the largest global award operation in the business. Harvey Wine Einstein’s leading Oscar strategy, under the guidance of Lisa Taback, during somehow and a disturbed campaign, which cut off his teeth during the Harvey Wine Einstein’s rough and disturbed campaign. And tissue in the UK.
But instead of playing a crime, Netflix is now trying to limit the result, and tries to save the chances of nominated candidates like Zoo Salda Añ A, for the best supporting actress for her role in the film Ready.
The company has removed Ms. Gaskin from the billboards around Los Angeles, which was highlighted alone (that some group is in advertising) and an email blasts to Oscar voters. During a three -day show of the weekend, Ms Salda took the film’s torch path, and she accepted the Choice of Critics for the Best Supporting Actress and said her film, “The Little Movie Joe can be”. Is
On Saturday, Ms. Salda Hops, along with the director of the Directors Guild of America Awards film, Jack Audiard, where she introduced the film, with the film, which gave the film to the bottom of the Street, where she Doing again. Ms Gasan initially prepared the film with Ms Salda.
“I don’t think I have ever seen such a situation where the destiny of a movie has changed like it,” said Dean Stephen Galloway, a film school at Chapman University.
Netflix refuses to comment.
At first, the Netflix team was hopeful that Ms. Gaskin’s Contradictory apology According to two people who are aware of the debate inside the company, they will eliminate the noise. Ms Gaskin had other plans. On Wednesday he did a tall pen Memory on Instagram Saying that the posts were removed from the context. She then appeared on CNNNSpol An interview of a tear Where she said she would not withdraw from the Oscar race.
The two men with information about the discussion within the company said that unless they were public, Netflix did not know about any promotion. Ms Gaskin could not reach commenting on this article. In a post on Instagram on Thursday, he wrote: “I hope my silence can be appreciated by the film, a beautiful one of love and difference.”
Netflix has continued to spend money on its other “Emilia Perez” stars and its director, but the company did not offer to pay Ms. Gaskin’s flights last weekend, information about the decision. Three people said. She was scheduled to lay down the events in southern California: American Film Institute Lunch, Critics Selection Award, where she was nominated. Producers Guild Awards; And the Santa Barbara International Film Festival, which intended to award with his co -star Selena Goz and others.
When Ms. Tabac joined Netflix with a team of four employees in 2018, it was to increase the Hollywood aspirations of the Tech Company. – (Renting two sound stage for displaying the museum style that showed “Roma” costumes, Alfono Coron’s black and white drama, was one such example).
The company’s nominations are always more than its victory, but the resources in the last seven years have helped the film beans attract streaming giant, especially those who debuted from company films from theater to the theater. Worried about hesitating. And he has worked to some extent.
“Hollywood does not understand what Netflix works. This is not the Academy Award. Richard Greenfield, analyst and partner of Media Research Firm Lightshed Partners, said it was an algorithm. “The awards are meant to please the Hollywood system.
Martin Scoresi, Bradley Cooper, Jean Campaign, David Finchor and Noah Bombach have served their passionate plans. In some cases, the reason was that the films were either not commercial or too expensive to be produced in traditional studios, but because they would be careful in the net flax.
Mr Scoresi said about his 3½ -hour movie “The Irishman” in 2019, “Netflix guarantees my complete independence in connection with my team and the final cut privilege, which only like Splberg God The likes of the film are found. ” 10 Oscar. It won zero.
“Emilia Perez” was a bit different. Netflix bought the US, Canada and British rights last year from the Cannes Film Festival for $ 8 million, at the behest of its new film chairman, Dan Lin. – Netflix users have seen that they are a feat for themselves.
In keeping with Ms. Gaskin’s dispute, people inside the company say they do not expect a change in its awards strategy. The money will still be spent. Events will still be extravagant.
Of course, there will be a change: What is not on a partnership with Netflix will be seen more closely.
