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New Jeans, the largest selling pop act, has changed its name in the midst of a long -running legal dispute that has engulfed South Korea.
Speaking exclusively to CNN before Friday’s announcement, a five -member group unveiled that it would now be known as the NJZ.
Fam Nagok Han, a member of the band, said that the name brand was a way of “turning this period of this rough time into something else”, as the group confirmed that for the first time, his new name Will perform under. Complex Who Hong Kong Festival in March. The band will also start a new song in a three -day event.
“We are doing a lot of work to solve everything so that we can go back to normal,” the phone told CNN in a phone interview. The 20 -year -old singer added that the band record label does not want to be the axis of our career with her legal dispute with Ador.
New Jeans emerged as South Korea’s most successful pop acting in the upper part of the country’s chart with a single “attention” in 2022. The band achieved international success with EP “Gate Up” after a year after a year (the cross over hit “Super Shame”), which reached the No.1 on the American Billboard 200.
In addition to the PHAM, other members of this group-who go under their names and are currently under 21 years of age-they heroin (Kong Herrian), Manji (Kim Manji), Hiyan (Lee Hai These) and Daniels (Daniel Marsh). . Thursday’s announcement is the latest turning point in the ongoing war with the Pop Management Dev, Hebei subsidiary, Habibi, a Hebi subsidiary, in the ongoing war with the record label Ador.
In November, New Jeans held an emotional press conference in which members of the group announced that they were terminating their contract with Ador. He has accused “manipulation,” “abuse,” “deliberately wrong collision” and label for harassment at the workplace.
Ador has disagreed with the allegations, as local media has widely reported, and emphasized that the band is under the agreement. The label has filed a lawsuit against the group and applied for a court order, which will allow the NJZ to prevent advertising deals from signing. Ador did not immediately respond to CNN’s request to comment on the dispute.
The group has since began publishing content from a new Instagram account, Janes Farri, where he recently appealed to fans to suggest a new name.
Marsh told CNN that the band has “lost complete confidence at this time” in Adver and added: “We believe that we will win this war against Hibi and Edver.”
A preliminary court hearing for the order has been fixed in March, the trial will be heard in April. In the meantime, the NJZ said that its focus is on creating and performing new music, which Kang has described as “very unique and different voices”.
Fam added, “We have nothing to hold.”
The group has earlier said that its name was a drama on words (“a double admission to new genes), which also cited the everlasting characteristics of a couple of jeans. Marsh said the band’s suggestions of fans. Considering the “too much time”, which included the use of the initials, before choosing the name, Fam said that it had maintained the “essence” of its original mankar.
“Although we have to leave our former name a bit, we are not moving forward with it,” Fam said. “And we don’t even want, because (being New Jeans) was still a special time for us, and this is something that our fans may really love.”
Friday’s announcement could also identify something of the creative back brand for the group, which has resulted in a fashion credentials resulting in the American Vogue shoot and ambassador role in Seoul Fashion Week. Individually, the women are also the global ambassador to the world’s largest luxury brands, from the channel to Louis Votan.
Fam explained, “It will definitely be very different from those who are familiar with (with) … and the image we debuted,” Fam explained, “Fam explained that these bands too.” Wants to experience with a variety of performances. ”
He added, “Earlier, we were focusing much more on the status of ‘Girl Next Door’… so, we’re going for a lot of faster, much more jerky bold (see) “And we like to wear street wares and non -gender clothing.
CNN’s Stefi Chung and Yunjing CEO participated in the report.
