Nissan said on Tuesday that the Ivan Espenosa, its chief planning officer, will end speculations about the speculation from April 1, which will succeed Macoto Achada as a disturbing Japanese car maker.
Achida was pressured to withdraw from Japan’s third largest automaker after the increasing income performance and the integration of integration with Honda (HMC).
It was unclear whether the appointment of 46 -year -old Espenosa would put the conversation on the table or open the possibility of investing from another partner.
Mexico’s citizen Espinosa, who joined Nissan in 2003, spent most of his career in Mexico, but also holds office in Southeast Asia and Europe.
It has oversee the product planning and development measures and has managed the automaker’s global product strategy and portfolio. He has been in his current role since April 2024, a job he picked up as a part of a shake -up aimed at sharpening the automacker axis in electric vehicles.
“She’s a very enthusiastic product boy,” said Christopher Rector, a Japan Auto analyst at Brokerage CLSA.
“I think it sends a good signal that Nissan wants to give the product high priority because the Nissan brand has been flowing for a long time and has not really standing so much, and thus keeping a strong product boy in charge, it can be interesting.”
Nissan has been roaming due to years of sale and administrative riots, who never fully recovered his brand from hit after the end of former chairman Carlos Ghosan, which Tokyo’s prosecution accused of financial mismanagement.
By the end of the current financial year, Nissan has not reduced its profits predictions by three times.
Almost all Legacy Auto Brands have to compete with Chinese EV makers, which have promoted the industry with sleek, software -rich workers.
But Nissan is also struggling to overcome deep worries, such as failure to launch a hybrid in the United States and the outbreak of the exit.
In addition, it faces possible prices on vehicles exporting from Mexico to the United States, which is an important manufacturing center.
