LONDON (APP) – Google promises to crack down. Fake online reviews British regulators said after an investigation on Friday that with severe penalties for bullying reviewers and businesses trying to benefit them.
The Competition and Markets Authority said that Google has pledged “strict measures” to detect and remove false studies, so they immediately identify and investigate businesses and reviewers trying to benefit from fake posts. Can
Watchdog said that Google will delete all the written reviews of people who repeatedly write fake or misleading reviews – whether positive or negative – for the UK business. These observers will also be banned from posting new reviews, whether they are in the UK or not.
The businesses that artificially try to increase their star rating will also face results. Warning warnings will be slapped on their Google profiles, and new studies will not be allowed. And if they are repeatedly involved in fake review activity, all their reviews of the last six months or more will be deleted, CMA said.
Google is also adding a way to immediately report suspicious reviews for users, including payments or rewards offered for positive reviews.
“The changes we have received from Google ensure that there are strong processes, so that people can trust the reviews and make the best possible choice,” said Watch Dog CEO Sara Cardel. EO Sarah Cardel said. “They also help make fair dealing firms.”
“Its long -standing investment to deal with fraudulent content helps us to prevent millions of fake reviews annually – often before they are published,” Google said. The company said in a brief statement that “work with regulators around the world is part of our ongoing efforts to fight CMA, fake content and bad actors.”
Watchdog said a separate Amazon investigation is underway on fake studies. It launched an investigation in 2021 to test whether the two companies failed to protect the buyers and broke the UK user law. It began searching for fake reviews on some major websites in the midst of the Corona virus pandemic diseases.
Fake reviews Have been suffering from the Internet for a long time. There are some online travel and shopping platforms. Binding together To fight fraudulent reviews. Meanwhile, officials in the United States are also trying to crack down. Federal Trade Commission Banning their sales or purchases and imposing fines on businesses and individuals who are involved in this exercise.
Fake reviews are usually between private social media groups between fake reviewers and businesses wishing to pay. Sometimes, reviews are started by business that offers customers such as gift cards for positive impact.
