Google has a Reported In eight markets in Europe, the news results have been removed from the search results for 1 % of consumers for 2.5 months, the results claiming that the results showed that the news was mainly useless for Google’s ad business.
Search Dev took this test because the European copyright law must pay news publishers to reuse their content pieces. But how much does the news cost? Google argues that publishers “exceed the value of their journalism in its business.” According to the tests of the tests, the actual value “cannot be either by zero, either overall or by the country.”
Google will hope that the results will be used as a benefit to payment talks with European publishers. But Tech Dev has been on a difficult line, as it has already faced massive distrust in France in relation to news content in recent years. In particular, the copyright negotiation approach, especially with the publishers, was fined over half a billion dollars.
Germany’s Competition Authority has examined the elements of Google’s behavior around the news – and forced the company to make changes. Therefore, any move to try to reduce the impact of the EU copyright law through Google claims that it is useless and that it can get more regulatory hot water.
In fact, the company initially included consumers in France in news boiling tests, but after a French court warned, this section of the experiment was abandoned. In particular, Google also did not run the test in Germany.
* Belgium, Croatia, Denmark, Greece, Italy, Netherlands, Poland, Spain
