The top line
Rapper Kendrick Lamar is performing at the Super Bowl halftime show in New Orleans next month, after a commercially successful year dominated by a high-profile feud.
SZA and Kendrick Lamar perform on stage during the 2018 Coachella Valley Music and Arts Festival 8 speaks of the day about living [+]
Key facts
When he was first announced as a performer last September, Lamar said in a statement that “rap music is still the most influential genre to date. And I’m here to remind the world why.” Will be,” according to The Hollywood Reporter.
Lamar was named the halftime performer following his newsworthy year that largely centered around his feud with Drake that began in March and continues — just last week, Drake announced at Universal filed a defamation lawsuit against the music group, which represents both him and Lamar, alleging Lamar’s song. “We don’t like” promoting the “false and malicious narrative” that he is a pedophile.
Apple Music confirmed Thursday that Lamar will feature SZA—who is partnering with Lamar on his “Grand National Tour” later this year. Video SZA and Lamar on X, formerly known as Twitter, with the caption “Catch @KendrickKlamar with guest. #Applemusichalftime #Sblix.”
SZA also appeared on two songs from Lamar’s album “GNX,” which was released in November: “Luther” and “Gloria.”
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When is the Super Bowl?
Super Bowl Lakes will take place on February 9 at the Caesars Superdome in New Orleans. It will air on Fox at 6:30pm EST. The contenders will be decided this Sunday, when the Kansas City Chiefs play the Buffalo Bills in the AFC Championship and the Washington Commanders play the Philadelphia Eagles in the NFC Championship.
When will Kendrick Lamar perform?
Fox Sports He said the halftime show will likely take place between 8 and 8:30 p.m. EST, though that depends on “how the game develops on the field.”
How much will Kendrick Lamar get paid for the halftime show?
Probably. Nothing. Artists performing in the halftime show are usually unpaid. The NFL has said in the past that it “does not pay artists,” but covers expenses and production costs. But some artists have recently spent their own money on their performances: The Weeknd reportedly spent $7 million in 2021, and Dr. Dre reportedly spent the same amount in 2022. And while they don’t get paid, artists see the benefits of the show. Elsewhere, last year’s headliner Usher saw a 550% increase in Spotify streaming following his performance.
Tangent
The show won’t be the first time Lamar graces the halftime stage: He made guest appearances during the 2022 halftime show that included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and more. .
A large number
129.3 million. How many viewers attended Usher’s halftime performance last year? Associated Press. The Super Bowl is regularly the most-watched television event of the year, and last year’s Kansas City Chiefs victory over the San Francisco 49ers was the most-watched telecast in history, averaging more than 123 million viewers. The audience was The NFL said
Key background
Lamar has released six studio albums and numerous other mixtapes and EPs, including his most recent album, “GNX,” which was surprisingly released in November. Last year, while Lamar was charting on the Billboard Hot 100 during his highly public feud with Drake, the two artists released disses about each other. His diss track “We Don’t Like It” debuted at No. 1 in May, and Billboard reported that Lamar’s entire music catalog has seen an increase in streaming during the feud. Fans believe the pair have been feuding since 2013, but the feud was reignited recently when Drake and J. Cole released “First Person Shooter,” in which Cole said he, Drake and Lamar was rap’s “big three,” with Lamar in Lamar. It’s “Just Big Me” on his verse on “Like This” in March. This is the sixth year the NFL has partnered with Rock Nation, JZ’s company, and the third year it has partnered with Apple Music to perform at the halftime show.
