Under China’s leadership, fans are increasing with Formula 1. (Photo for Woo Hao / Pool / AFP) (by picture … more
Since the 2025 Formula 1 season is underway, the new data released by Nelson Sports indicates a significant increase in fans’ interest in the global racing series.
Entering the 75th anniversary season for F -1, with the rise of MacLarn at the Constructor Championship, the growing equality on the grid during the 2024 season, and many drivers who did not name Max Versetapan won, increased the growth of fans.
According to Nelson Sports, the global fan base in Formula 1 is now 826.5 million, an increase of 90 million during the 2023 season. In the United States, the market increased +10.5 % compared to 2023, which added about 90 million new fans. This increased the market between 2023 and 2024 to 52 million fans +10.5 %. After returning to the Chinese Grand Prix schedule, China growth globally over the past 12 months with a +39 % increase in fans. Other important growth markets include Canada (+31.5 %), Argentina (+25.5 %), and Saudi Arabia (+25.5 %),
According to Stephano Dominical, CEO of Formula One GroupIn 2024, there were strong trends of attendance throughout the season, with 17 seals out crowds and 10 new attendance records in 2024. In 2024, more than 6.5 million people participated in the races. A new record, rising more than 2023 +9 %.
Formula 1 consumption – on both television and digital through the platform is growing. According to Nelson Sports, television increased +10 % in the 2024 season. In the US, while the overall viewer was flat between 2023 and 2024 years. On espnSeven races saw the theory records domestic (Miami, Monaco, Canada, British, Italian, Qatar, Abu Dhabi), Miami, with an average of 3.1 million audiences. According to the ESPN, 11 races saw the advantage of the viewer year by year during 2023 (Japan, Miami, Miami, Monaco, Canada, Spain, British, Hungary, Dutch, Italian, Qatar, Qatar, Abu Dhabi). Digital, YouTube highlighted the F -One globally, especially in the United States (31.5 million), the UK (25 million), and India (13 million).
“The growth of Formula 1 reflects its growing global appeal. In 2024, more competitive season and key markets like the United States, China and Brazil, the fans of the year are facing the growth of year -by -year fans, F -1 has really strengthened its position as a global sport.”
The question is, how much part of this development can be attributed to the Netflix series Drive for a living, Or has the United States finally tied itself to sports? In a statement from Formula 1 for Forbes, he said that the DTS has certainly had an impact and is very popular, but that F -1’s major investment and strategic changes have been made to support the growth of the US market.
“Since 2017, we have 3 races in the United States since 2017, including Las Vegas, where we have a permanent presence with the Grand Prix Plaza,” Formula 1 told Forbes. “Social media has been opened, there is a significant presence with drivers and teams, which invited our fans behind the scenes all year long. Now the United States is our biggest market for social media followers. We have focused on creating more opportunities for the fans, including the F -One Arcade.
The data provided by Nelson Sports is obtained from Nelson Sports F -1 audience measurement statistics (2024), and Nelson Fan Institutes (NFI), which surveyed 44,000 respondents’ opinions and interests in 37 international markets.
