- Rapropos is an environmentally friendly brand that offers plastic alternatives.
- Small business is using AI throughout the company, including accounting and marketing.
- This article is a part of “AI changing everything: Small Business,” in which the series looks at how small businesses are using AI for success.
Is known for your plant -based, compostable home and kitchen products, Re -born The last 15 years have spent an environmentally friendly brand construction that provides consumers with a viable plastic alternative.
Repropos says it has one -third of the compostable tableware category and is sold to 20,000 retailers nationwide. The product includes plates, cups, cutlery and kitchen bags.
To better compete in the good market of crowded consumers, Repropos has turned to the AI ​​to automate its financial process, improve their marketing campaigns and pause the process of reviewing their employees.
A sustainable -minded brand can be found to be contradictory using energy -related technology such as artificial intelligence, but in today’s business environment, it is practically inevitable. The AI ​​is now embedded in most of the tools used every day, so for a company of 21 people like Rapropos, it is very important to adopt this technology.
“We are a small but powerful company, so we rely on external partners, and we need to use Tools Tools and Technology to compete in the market with these big traditional players,” said Lauren Grouper, CEO of Rapropos, adding that AI has a helpful help to help us.
Lauren Groupar is the CEO of reproofs. Courtesy Reproduction
The development of an AI -driven organization
Groupr said the reproofs started using AI last year. The company started experimenting with Chat GPT for marketing and copying support. He then added a third -party financial platform to improve his billing process and smooth outdoor payments to shopkeepers and contractors.
Toll vendor information offers information in various fields and automotive invoices, so the finance team of four people in Repos do not need to manually input this information. Before using the AI, the spreadsheet and paper -based processes for financial management were largely relying on. Automating its accounting has eliminated the need for physical signatures and paper checks and documents, which saves time, fully remote work environment of reproofs is better suitable, and the company’s stability aligns well with the mission.
Overall, it estimates that AI Saves his finance team two days a week On payable work.
“It has been able to pay some time to smooth their productivity and do other tasks,” Groupar said.
AI is also bent for employees’ reviews. The company uses an AI-review platform with AI Assistant Feature, which provides employees to help expand the comments written in their studies.
The small business has added numerous embedded AI tools, but since its technology has increased, it is also aware of its shortcomings.
To balance innovation and effect
“Being a company that focuses on stability, we are very aware of the fact that AI is a lot of resources, and that is something we take very seriously.”
AI runs automation, but it also requires a lot of computing power. Data centers, which reduce AI work, use tons of electricity. The International Energy Agency is estimated Electricity consumption in data centers will double the level of 2026 by 2026 – which will be equal to the current total consumption of Japan.
Grouper said the reproofs need AI tools to run and measure their tasks, but the company is teaching itself on AI and is carefully evaluating external tools to be responsible for this technology.
“This needle is threading between the desire to be more and more modern and use these amazing tools, but at the same time there is a consciousness of what is the effect and what are we cooperating?” He said.
Small businesses that want to take advantage of AI have to buy instead of making their tools. Groupr said that for other small business owners, they have the best advice to work with technology providers and experience their artificial intelligence with Chat GPT with a generato-a platform.
“It is available very much online and for a lot of resources to start and test indications,” he said. “That’s all to take.”