The Patessi Egular wanted to bring in Colorado to the taste of the Mexican city of Mexican.
She and her husband performed well in the kitchen, and whipped fresh seafood and seafood from their homeland. But when it comes to starting this business, they did not know where to start.
Through social media, Egular discovered a commerce -based non -profit in which the Spanish -language businessmen were created for the Litino community of Colorado, which taught the basics of finance, marketing, administration and American culture.
Adilant Community Development Even hosted a boot camp for businessmen who dream of opening their food truck. Year Y PimientaOr salt and pepper, program.
Now, Egular and her husband Ramon Lizraga’s food truck, Strap salada seweichsVery successful, they are spreading.
“We are strict workers,” said Egular. “We always try to do better and better, but sometimes we don’t have the right information, so that’s why the admilant makes a lot of difference in our community.”
According to one, Latin -owned companies are the fastest growing section of the United States business population 2023 Report of Stanford Graduate School of Business. The American Latin owns about 5 million businesses, generating more than $ 800 billion in annual revenue. The report states that between 2007 and 2022, the Latin -owned business in the United States increased by 57 %, while the white -owned business increased by 5 % during the time.
Latin itself supports more than $ 7 trillion in the nation’s economy, which will help increase growth in the country.
In Colorado, more than 90,000 small businesses are owned by Spink, of which 20 % of the Spanish state manpower and about 14 % of its business owners. 2024 data of US Small Business Administration.
Maria Gonzalez, the founder of the Edlant Community Development, has its role in building the largest Latino Business Economic System in Colorado. By providing a training program, she wants to make sure that the Latin businessmen of the state have knowledge and support they need success. The presidential administration is hostile to diversity And immigrants.
“As long as we wake up with amazing energy, we are going to work good,” said Gonzalez, “said Gonzalez, as long as we are going to work well. “” We are being targeted at this important moment, but what I hear in my meetings is, ‘We’re going to move forward.’ Yes, it can be very painful and hateful, but at the end of the day, we do not give up. We are very flexible, we are strict workers and we have to achieve development here.
Build a generation of wealth
Gonzalez, who has been a business for 25 years, has been struggling to keep his insurance business speed during a big recession. She lost her house through prediction and her car was re -prepared. She did not know how to help her recovery and saw other Latin business owners struggling without resources.
After learning from a local business curriculum, she became the foundation of Edlanta in mid -2000.
Edlanta offers multiple courses in a year – in all Spanish – helping accounting, digital strategies, business administration and business people to move on a complex net of licenses, insurance, taxes and regulations.
“We didn’t know how to register a business, so Maria helped us,” said Egular. “We didn’t know anything about taxes. Health Department. Inventory now, we have a successful business and they are planning to expand.
Peta Salada Sews, which imports his seafood from Mexico for authentic flavors, opened in 2023 after the Egular Adelant’s $ 750 food truck training program was opened. Gonzalez said the organization offers scholarships for members of the needy community, though it has been dry since the backing of federal funding supporting this aid. Adelant is looking for a new grant.
Denver has been recognized as one of the best places in the nation to launch a food truck, but Gonzalez said the rules of running a mobile business within the metro Denver make the project a bureaucratic dirt.
Gonzalez said, “The code of food in Colorado is a nightmare.
He said that opening the food truck, the owner may need to get 10 to 15 different licenses, and if an operator leads to a new jurisdiction, all licenses and regulations can be contradictory. Gonzalez said that this red tape could be confused for anyone, but especially anyone who does not speak English.
Adelant helps its clients visit licenses and regulations, but is also pushing for legislation to simplify the process.
Gonzalez said she was working with Adams County Democrat, State Representative Mini Rotinyl. Food Truck Operation Bill This will establish a mutual licensing and permission system between local circle powers, so food truck operators will not need a completely new license to work in a nearby city, such as crossing between Denver and Arora.
In addition to allowing, Gonzalez also helps his clients to build menu, design logo and create social media marketing strategies.
In addition, Litino Centric Courses are aware of cultural differences, such as debit and credit card proliferation in the United States compared to Mexico, where people mainly use cash.
Finally, Gonzalez said a food truck could be a more cheap and less dangerous operation for a newborn businessmen. Gonzalez said Edlanta has supported more than 200 food truck operators.
“You can buy a food truck within $ 10,000 and then send it to a fabric to comply and pay more, 20,000 and you have already got a business,” Gonzalez said.
The stall is intended to open the stall within the strap salada seweche La Plaza ColoradoA vast Latino Market and Food Hall in Aurora. With the constant guidance of Edlanta, Egular dreams of owning brick and mortar seweche couples in the future.
“I know if I develop this business properly, I can leave something for my two children and benefit them,” said Egular. “We try to explain them. They see us working hard and working, and I hope they will continue to do so one day.

Harry Halloz is the Chief Strategy Officer based in Colorado Latino Leadership InstituteWhere he oversees the Institute’s Entrepreneurch Exceller, Jump.
Hallins believes the future growth of the US economy depends on the success of Latin business capacity. He sees the state’s population changes as well as the increase in Latin business ownership. By 2050, it is expected that Latin will make about 30 % of the American population.
Since 2000, Colorado’s Latin population has increased by 72 % – the total population of the state has 35 %. The Latin Policy and Politics Institute of California University, Los Angeles. Latin state is the second largest ethnic or ethnic group, with 22 % of the population
Although Hallines is happy to see the increase in Latino’s business, he said that the difference between the revenue and wealth -making business needs to be understood.
Hallins said that Latin -owned businesses are small on a scale, only 5 % of Latin -owned businesses in the United States are employed and less than 3 % annually. This means that they have a difficult time at the company and ownership level and within society to generate wealth through work.
He said that more resources should go to help expand and grow business -owned business owned by Latino.
“If we have business people growing compared to population changes, you will not have enough businesses that will not have more places to buy and the dollars will not circulate with the economy at the same rate,” said Halines. “Latin businesses are important because we are talking about the backbone of the US and Colorado economy.”
“We need to feel safe”
In 2019, Erica Rogas was driving with her five children when her car got out. She called a local mechanic, who told her that she didn’t like to work with women.
The more the rocks talked to other women, the more they heard the same stories about women being dishonored or anxious in auto repair shops.
Aurora’s resident wanted to experience a mechanic that not only presented women, but also taught them basic care of the car – such as how to change tires or use jumper cables – so that they could feel empowered.
The move will be a career change for Rogas, who previously operated a catering business. She liked cooking but struggled to maintain the administrative aspect.
“We need to feel safe, and we need to learn,” said Rosas.
Rogas, who is a Spanish speaker, is connected to the Adelant and did his business courses. The organization helped it create a business plan and revive its ideas – pink auto services -. It is expected that this fall will begin this fall in Arura this fall.
“Everything was here,” Rogas said while tapping his head. “Now, it’s in my business plan, and I can show other people.”
Rujas recently met with representatives Picks Technical College To discuss a partnership in Aurora, which can have the experience of school auto -technician students working at his shop.
Not only did Rogas learn from Edlantate’s courses, but he said that the organization’s one -on -one guidance makes him feel that he has someone when he enters the area of ​​unnecessary career.
Rosess said, “Latinis need such a place.” Adelant is different. I look like an adilent like my family. They make me feel comfortable, and I learn a lot.
Sign up for our economy and get more business news now newsletters.
Originally appeared: