- Apple faces a new case, citing delays in providing AI’s features in its iPhone 16.
- The litigation claims that Apple misled users with ads about AI’s capabilities.
- Apple announced in March that Siri’s AI rise would be delayed.
In its latest challenge of the AI, Apple faces a wrong advertisement case, citing delays in providing its artificial intelligence properties.
In a complaint filed by a Clarkson Law firm based in Milbo in San Jose on Wednesday, Apple has been accused of misinterpreting an unfair competition, false advertising and negligence.
“Consumers are passionate about AI, and unfortunately, it has led to a major tech threshold and reduce them,” Timettis Jerdwano, a partner of the Clarkson Law firm, told a business insider.
The Class Action Suit plaintiff, headed by Customer Peterland Sheft and other iPhone 16 owners, said that Apple “benefited from consumers’ desire to modernize artificial intelligence software and showcase their features on their phone,” and not all of these tools were announced by Apple Intelligence.
Since the rollout of September, the iPhone 16 has been advertised as the first iPhone “made for AI”, and Apple Intelligence appears in several ads of this device. Tech is only available iPhone 15 Pro Model or later. The iPhone 16 lineup starts at $ 799.
But in an unusual move, Apple announced earlier this month that Siri’s planned AI upgrade, which was demonstrated several months before the latest iPhone was released, will take longer than expected. The plaintiffs cited a September advertisement in which actor Bella Ramsey used a more personal version of Siri.
Now, his claims are that he has “promoted AI’s capabilities, which consumers believe that they are buying a device with features that were not present or materially misinterpreted,” The litigation is said.
Tech Dev introduced Apple Intelligence almost a year ago at the World Wide Developers Conference in June 2024. Apple exhibited an AI -powered iPhone with photos and editing tools, in addition to other geniic capabilities to release this fall.
Apple Intelligence started in October a month after the iPhone 16 came. The complaint states that the “Apple Surgery of Innovation” contained a personal assistant that could handle complex tasks and cross -reference iOS apps, a feature that Apple has said will be included in the “next year”.
Apple’s game with AI rivals such as Google, Meta, and Microsoft has also criticized the game, and promoting iPhone sales as to what it has presented so far and is coming.
In 2024, “Apple showed a demo, and it is only a demo when matters get closer, and he said it would send ‘later’ this year and never lose such a deadline. So we should use it today,” the analyst wrote in Aves Aves. Blog Post.
Internally, it seems that the Apple Department is making changes to the AI ​​to move things forward. Bloomberg Reported On Wednesday, Vision Pro creator Mike Rockwell will replace AI chief John Gynendra under the supervision of Suri.
Apple did not immediately respond to a request from a business internal comment.
Forestter analyst Dipanjan Chatterjee told the BI, that the suit itself may not be enough to hurt Apple’s shares, but at the time AI kissing Siri supply its “failure” is “a threat to Apple’s market value”.
He added that Apple now has no place to hide while rivals’ genius chat boats are ready and operated.