The New York Liberty Barclass Center was celebrated after winning 2024 WNBA finals.
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According to the TV marketing firm Edo, women’s sports in 2024 enjoyed a marker year throughout the board, but especially in television advertisement.
In a report released on Tuesday, Edo found that TV advertisers spent $ 244 million on women’s games in 2024, which basketball received the highest investment in any game. According to the EDO estimates, it has made a mistake in the women’s sports TV audience with a 131 % year -on -year increase.
According to the EDO, ads during women’s sports programs were 40 % more effective than average prime time ad, as measured by the search for brands after the advertisement was broadcast.
Laura Grover, senior vice president and head of client solutions in the EDO, said women’s games are on the way to becoming one of the most valuable sectors for advertisers.
Grover said, “What I really got to me is that many brands that are really seeing the benefits are those who have little presence on TV in the past.” “They are leaning on these new occasions in women’s sports, and they are really paying.”
According to the report, in 2024, the most spending industries on women’s sports were autos, pharmaceuticals, internet and telecommunications, financial services and insurance. Most spending brands were state forms, AT & TFor, for, for,. AllstateFor, for, for,. Corporal And Of the ebawi Skyerzie, while the most effective brands for engagement were schemes, popes, Aura, Fbits and Bombas.
Overall, the most engaged events of women’s sports for advertisers were College Lakroos (25 % more efficient than the average 2024 women’s sports program), the US Open semi -finals and finals (20 % more efficient), NCAA Tournament for Basketball (19 % more efficient), more efficient and colleges.
Basketball Leeds
Although all women’s sports have extended advertising costs and viewers’ growth, basketball has made significant steps with both programming and star power. WNBA Finals’ decisive game was 5 The most viewed final game in 25 years, and the league set a regular season for unique viewers in 2024.
According to the EDO, the advertisements broadcast during the WNBA Play Office created 24 % more engagement than the average prime time spot, and during the regular WNBA’s regular season, the engagement rate for advertising increased throughout the year, playoffs and finals.
As a brand ambassador, individual players from the WNBA also promoted advertisers. In terms of advertising, WNBA’s most influential player was Los Angeles Speaker’s Cameron Burink, Las Vegas Esse’s Ejja Wilson and Indiana fever’s Catlin Clark. According to Ado, advertisements, which featured the edge, such as schemes and new balance ads, were significantly more efficient than the average WNBA AD.
Advertisements that were related to context and prominent female athletes performed specifically on the board. The report states that the advertisements of WNBA players during the WNBA Games were 103 % more effective than those who were not. In football, ads with national women’s football league players broadcast during the NWSL Games were 39 % more efficient than advertising without them.
Grover said, “When you bring skills and you are present in an environment in an environment, which is often through the advertisement of context, we see that it really affects the audience.”
At the Collagate basketball level, Ado found that ads during the 2024 women’s NCAA tournament were 18 % more efficient than on average prime time. Tournament Championship The most viewed NCAA Women’s College was a basketball game.
Restaurant chains lead to packing in the current college basketball season, with Marco’s pizza, Restaurant Brands International Popez, Died And McDonald’s Claiming four out of four of the five places.
The current college basketball stars are also engaged in advertising. Grover said the advertisement of USC’s Jojo Watkins featured state form has been 20 % more efficient than the average state form commercial.
NCAA Women’s Gymnastics, Lockroes and Volleyball also increased popularity. Both gymnastics and Lakros saw the benefits of two digits in advertising engagement compared to 2023, while ads during the 2024 Volleyball Championship were 250 % more efficient than the average prime time AD.
