Rocko has introduced ads and has taken anger of some users who play automatically when a streamer turns on his television sets for the first time.
Power -on advertising, which was seen by Roko users on the first weekend, included the Walt Disney Company’s Motion Picture “Moana 2” trailer, which was available to see Disney Plus earlier this month.
Roko’s spokesman confirmed the power -on advertising, saying the move was part of a test with some users who use its smart TV and streaming gadgets.
The spokesperson said, “Our recent test is just the latest example, as we find new ways to show brands and programming, while still providing a pleasant and easy user experience.”
Consumers are not happy. Many people went to social media, including Reddit and even Rocko’s official forum to give their anger.
A streamer, which used alias Susseer, said that the 2 advertisement was shown with the “near” button. Although this ad was seemingly rejected, it was enough to mobilize the precautionary threat: “If it happens again, I will also get rid of all the Rocko products.”
Another nominee, Verta, said he would “purchase alternate series boxes”, while a user named Akimhom has termed the situation “absolutely unacceptable” and threatened that “if this happens then never use or sell the stop device.”
The cost of Roku Devices is about $ 30, and can be found in some stores for at least $ 18 during the holidays. Starters usually accept that low -cost ads for the acquisition of Roko Device or smart TVs come with the trade to come out, especially when there is a broad availability of free materials in the Roco Channel and other apps.
But even Fergel Streamers have limits. And Roku is not hurting for business: The company earned 4 1.04 billion cold from subscriptions and ads during the last three months of 2024, an increase of 25 % in 2023 compared to the time period and more than 86 % of the company’s gross revenue. –
On a recent conference call with investors, Roko’s CEO Anthony Wood confirmed that the company is considering ways to further maneuver its platform with advertising, but has promised that this approach will be measured.
“Our strategy to better use our home screen is not just about applying a market video advertising on the home screen,” Wood added, adding that the company “is very careful about advertising on our home screen.”
Home screen is the starting point for Rooko Device: This is the portal by which Roko users transfer their installed apps – which includes third -party services such as Netflix, Prime Video, Disney Plus and YouTube – and find the content using Roko’s ancestral search and discovery engine.
This is incredibly valuable to the real estate stop and advertisers, but it is the only area that contains Roko data that they can sell ads. Last year, the company patented a process through which it could offer banner ads to other devices associated with its smart TV HDMI ports. The company has never activated this technology, but has not promised not to do in the future.
“We focus a lot on both more, more minotization driving, but also enhance customer satisfaction,” said Wood.
If Roko has learned one thing from a limited test of Power-on advertising, it is that Roko users are not satisfied with the experience-and they probably should not play it more widely.
