Two sources in the matter told Ed Week that the Public Group had taken away the current WPP’s US media and data business from Coca -Cola Company.
As a result, the Beverage Company revealed after reviewing a competitive closed door with both holding companies, which was reported by Advak last week.
This means that an important piece of Coca -Cola Company’s business will be transferred to the WPP’s rival three and a half years later when the British Holding Company has won about $ 4 billion in a historic review of the beverage giant. At that time there was a public runner -up.
The current survey only focused on the company’s media planning and buying business in the United States, where it spent an estimated $ 785 million on the media in 2024.
The public refuses to comment. WPP and Media Sense did not respond to timely commentary requests for publication.
For the Publis Group, this win is another sign in its belt in the media, where the holding company is on the tear with the recent victory, including Fazer and Harshi. The success of the media indicated it to increase its income guidance for 2024 a year.
Although most of the business of WPP’s Coca -Cola is in the creative and production space, this loss is still a blow to the holding company, which is looking for a media network group M to restore its luck. At the end of February, the WPP shares were weaker than the expected results of 2024 and were revolving after reporting less than a flat from a negative point for 2025.
The WPP won the Coca -Cola Company’s integrated global business in 2020 and established a Baspock Agency called Open Open X for account service in 200 countries.
At the time, Dangaso was also brought as a “complementary” media partner to offer “different capabilities” locally in a few selected markets in Asia. Coca -Cola also established an “open source strategic roster”, which he said at the time would be one -third of all marketing works, and that included public and IPG agencies.
According to Form 10-K Filing with the Securities and Exchange Commission, Coca -Cola Company spent $ 5.15 billion on global advertising globally, more than $ 5 billion in 2023 and more than $ 4.32 billion in 2022.
